Toasting the BC Liberals at last for a good decision with wine corkage in restaurants!
Wine lover Bill Tieleman - the Wine Barbarian - toasts BC Liberals' decision to bring in corkage at BC restaurants! - Shirley Ross photo |
Tuesday July 24, 2012
By Bill Tieleman
"God made only water, but man made wine."
-
Victor Hugo, 1802-1885
Cheers
to the B.C. Liberal government!
Shocked?
It's not a sentiment seen often in this space but credit should be given when
any party does the right thing.
And
on new wine corkage rules in B.C. restaurants, the government has -- gulp --
done a good job.
The
concept is simple: restaurants with a liquor license can let customers bring
their own bottle of wine for a meal and be charged a corkage fee rather than
buying wine from the restaurant.
The
"bring your own wine" fee can be anything the restaurant decides --
from nothing to perhaps as high as $50 a bottle -- and there is no government
bureaucracy involved in setting the fees or administering the process.
Most
restaurants will charge a $10 to $25 corkage fee, to discourage customers from
packing in the cheapest Somewhat Blanc or Recent Rouge wines. They may also ask
patrons not to bring bottles in that are already offered on the restaurant's
wine list.
The
BYOW idea, while straightforward and practiced for years in other provinces and
countries, is potentially revolutionary here.
Corkage
could increase restaurant sales while reducing the cost of wine to consumers
and allowing them to enjoy a better quality quaff at the same time.
"This
is a common sense change that will result in more people going to
restaurants," Ian Tostenson, B.C. Restaurant and Food Services Association
president, said Saturday in an interview.
Hey,
easy on that mark up!
But
the government cannot guarantee corkage's success. It's up to restaurants to
make the most of this opportunity and consumers to take advantage by patronizing
those who offer it.Unfortunately, one downside is that many restaurants are already too greedy with existing wine pricing mark ups and may do the same with corkage.
I recently dined at a B.C. restaurant in a tourist town where a Louis Latour bottle of pinot noir from France retailing for $23 in government liquor stores was offered for $63 -- almost a triple mark up and a $40 profit!
Instead
of buying that bottle, my wife and I had a much cheaper cocktail and glass of
wine for under $40. So it was a lose-lose. The restaurant lost out on making
more money and we didn't have a bottle with dinner, plus we won't go back
because of their wine pricing.
Check
one of Vancouver's best restaurant's wine lists
and you can find painfully high prices, like $50 for a Pfaffenheim pinot gris
from France worth $19 in a B.C. liquor store or $62 for a Errazuriz carmenere
from Chile retailing at $22 or $120 for a de Toren Fusion V red wine from South
Africa that retails for $45.
The
standard doubling of retail prices for wine in restaurants is bad enough but more than that is unconscionable. Big
mark ups are a major reason many people don't go out as often to restaurants or
don't buy wine to go with their food.
And
as the price goes up, the mark up should go down accordingly -- but often it
doesn't, so patrons buy low-end wine instead.
Why
should a restaurant charge $40 for a $20 retail priced wine and $100 for a $50
bottle, making $20 on one and $50 on the other for identical service and the
same wine glasses?
So
far those restaurants have probably gotten away with it because they think
customers are simply stupid and don't know they're being fleeced with every
glass.
But
my suspicion is that many patrons would spend more on wine and be more likely
to return if the establishment offered either a flat rate mark up no matter what
the price or at least a much lower mark up on higher end wines.
If
restaurants offer a reasonable $10 corkage fee, customers can bring in a $30
retail priced wine and save $20 over what would be charged on a standard 100
per cent mark up if they bought a similarly priced wine off the list. And they
can bring in a special bottle saved from their cellar for years or a more
expensive one for a special occasion.
Just
the beginning
"This
whole movement to modernize liquor laws is a consumer rebellion over the high
cost of alcoholic beverages in B.C.," says Mike Klassen, who runs the BC
Wine Lover blog.
"Drinking
wine in moderation over a family dinner is one of life's great pleasures, yet
it's prohibitively expensive for us. Fairly priced corkage fees are a step
toward affordability," Klassen told me.
I
completely agree and think smarter restaurateurs will take other innovative
steps with corkage, such as waiving or reducing the BYOW fee on traditionally
slower days like the beginning of the week or offering no corkage if you bring
in a large party or order a more expensive multicourse meal.
Those
are all now possible and fortunately B.C. has avoided some problems Quebec
created with its corkage rules. In that province only unlicensed restaurants
can allow customers to "bring your own wine" -- with the result that
none of the best eateries offer corkage. In downtown Montreal just six restaurants advertise BYOW.
But
expect some B.C. complaints nonetheless. Pub owners who serve food may be
crying in their beer -- because the government excluded them from offering
BYOW.
As
also recently outlined here,
B.C. charges some of the highest retail prices in North America, so corkage fees
won't change that reality.
And
of course, what would a meal in B.C. be without the hated Harmonized Sales Tax
being applied? Unfortunately, until the HST disappears in April 2013, corkage
fees will be subject to the tax along with your food.Nonetheless, let's raise a glass. The B.C. Liberal government has earned a toast at last.
.